At all time, Vans has made more efforts to procure this change. In 1996 this company was created in California, a small town Anaheim. In 1976, Vans began to design various color skateboarding shoes, and it became very popular in Southern California, these were mainly composed of blue and red.

Steve Van Doren has managed his family business for nearly 40 years. He told us why his career was so success, not just waited for chances. What they did was surviving and eternity, they kept calm and created new product in the inconstant market. As the partner of Vans, Paul Van Doren’s son, Steve opened his first Vans shoes store in California East Broadway on March 15, 1966. At the beginning, it would look a little shabby, on the first day their product price was 2.49$, 4.49$ and 4.99$, only showed three style shoes, because of the inventory is not sufficient, other styles were only replaced by the empty shoes boxes on the display rack, in order to make this 400㎡ store look well.
In 1976, Vans produced the classical plate shoes under the requirement of the local skateboarders: Era, which was designed by the present famous professional skateboarder Tony Alva and Stacy Peralta, became very popular among skateboarders, till now, Era is still the strong performer among the WINTAGE style.
The thick and wear-resistant sole is the love of skateboarders. The most famous thing is in the 1980s film "FAST TIMES AT RIDGEMONT HIGH", JEFF SPICOLI strolled on the beach wearing VANS black and white shoes caused crazy sale. During the later 30 years, VANS has sponsored extreme sports continuously, there are exclusive teams and sports stars, after looking through several plate shoes website, to search the exclusive symbolize shoes、sports stars and teams is almost the form of extreme sports brand.