As a world well-known professional skateboarding brand, from 1995 to 2005, ES has founded for 10 years. It makes huge contribute to world skateboard business. On the occasion of the 10th anniversary, ES hold so many commemorations about it, such as produced ES silver and black plate shoes 10 years anniversary style, held commemorating Party, change ES website completely, and introduce the ten years history of ES brand development, about the creation of ES, we have to talk about STI company (Sole Technology Inc), this company produce and develop professional sports products, its related brands include eS, Emerica, Etnies, ThirtyTwo, STI Lab and so on. From early 90s, they commit themselves to develop professional sports shoes, and the originator of STI Ned Frederick is also the former researcher. Now let’s find out how ES can develop into such a world top professional plate shoes brand during this 10 years. (Tim edits)

1995,ES Shoes Industry founded.
In order to satisfy the request of a new skateboarding style, STI Company established ES shoes industry; this is a forefront design concept to meet the requirement of professional skateboarders.
In the spring of 1995, ES designed the first professional skateboard shoe—Sal23 for the most popular professional skateboarder Sal Barbier at that time, Sal Barbier was the team member of Plan B, but his shoes patrons—ES was only an unknown brand, till autumn his second style shoes was emitted, SLB (the first style which underlay is eiastoprene), Accel((the first style which ollie pad is Keffla fibre), Aura(the first skateboard shoe owns airbag device), Aventi, Contour(the first skateboard shoe owns hiden leather hole), and Uno.

1996, ES has been flourishing.
The original ES team was composed of Sal Barbier, Bob Burnquist, Ronnie Creager, Eric Koston, Chad Muska, Tom Penny and Paul Sharpe. Sal who can make an eternal action, Burnquist’s technique is very amazed, Creager shows unique actions, Koston’s action is very interesting but nobody can match, Muska—a new star, distinguished Penny, magical Sharpe let ES become the powerful fresh troops.
Tom Penny
Bob Burnquist
Sal Barbier (left), Chad Muska (right)
Ronnie Creager
Eric Koston is named to be 1996 Skater of The Year of Thrasher.
ES indraught tongue of shoe banding, including Elantro和Ethalon(the first skateboard shoes with nylon shoes hole ), and autumn style Solist and Stylus(the first skateboard shoes fourfold sewing process).

In 1997, Koston first style entered grandly.
As excellent Brazil U skateboarder，Bob Burnquist was named as Skater Of The Year of Thrasher in 1997.
In the spring of 1997, ES published the first professional skateboard shoes of Eric Koston—Koston 1st (the first professional skateboard shoes owns airbag device, adding polyurethane outside the shoes). In addition Clarion, Diva, Slint, SLB 97, Sonata and Zel came to the market. The autumn style includes Chad Muska’s first professional skateboard shoes – Muska (the first skateboard shoes own rubber shoe holes and indistinct lattice), Ezio and Intra.
The young street skateboarder Muska should be the beautiful landscape, when he was 16-year-old, he began to struggle till now forming his own dynasty. Muska and his talent were searched by ES.

1998: Welcome, Rick McCrank
Kerry Getz, Rick McCran and Brandon Turner joined ES. Getz is the spokesman of Love Park in Philadelphia, McCrank is the top skateboarder from Vancouver, Canada's, and Turner is Shorty's hero of leading skateboard shoes for more than 2 years.
Eric Koston
Chad Muska
ES sring style includes Mach, Rocket, SLB 98 and Vector，in autumn they published Ronnie Creager’s first professional skateboard shoes--Creager，in addition Maxim, Stratus the Quattro also came into the market. At Christmas, they published the second professional skateboard shoe – Koston 2nd (the first EVA material shoes), but the anticipated effect of second style market is not as good as imagination.

1999: welcome, Arto Saari
This year Arto Saari joined ES. At that time, Arto coming from Finland has been influential in the local market, and been well-known in America. All people watched his video were very shocked about his action, soon he became the member of ES.
Tony Evjenth became the first Team Manager of ES, his humor and arbitrary manage effect ES team. And he made up the former position lack——Team Manager.
Eric Koston, Rick McCrank, Bob Burnquist and Kerry Getz started ES’s Brazil journey.
Bob Burnquist was commented as Athletes of the Year by Rolling Stone.
ES spring published Symbol and Vireo, in autumn there were Eperon, Sabre and Sword. At Christmas, the special style is Bob Burnquist’s first professional signed style --Burnquist。

2000: Menikmati
ES published their team video – Menikmati, which was very popular among audience. Arto Saari, Ronnie Creager, Rodrigo Tx., Tom Penny, Rick McCrank, Bob Burnquist，Eric Koston as all the members of ES played this video. Every member showed himself completely and perfectly in this video and it is also a representational work during the history of skateboard Video. As the publishing of Menikmati, other shoes companies began to shoot video; this transformation changed the shooting history.
Brazil freshman Rodrigo Tx was introduced by Bob Burnquist then joined ES, his astonished superb switch-foot and unbelievable movements make the audience surprised.
Eric Koston won three consecutive championship of the major competition during this year: Globe World Competition in Germany, U.S. X Games extreme sports competition held in San Francisco, Gravity Games in Rhode Island.
ES also published the spring style: Cyber, Diode and Scheme. The autumn style: Eclipse，Logic，Pulsar and Vega . The festival style is Eric Koston’s 3rd professional style—K3. The 3rd Koston signed style was so popular then it became the most important one of ES brand.
Es developed Tri-Tek technology, a bran-new EVA and rubber crystal material OLLIE protecting
Technology, make the skateboard more frictional and wear-resistant, Cyber and Diode were made by this tech.
The best selling Koston series-- K3

2000: ES team